Getting people interested in opera… The slow food industry has had to re-think its approach to branding and figure out how to redirect potential customers from the Burger King drive through back to whole food consumption.  Likewise opera organizations are always brainstorming about how to bring in new audiences.  The Metropolitan Opera's HD simulcast is just one fabulous marketing technique, [...]

Dr. Adrian’s review of North Carolina Opera’s Tosca At a time when opera companies are calling it quits out of financial necessity, North Carolina Opera has emerged in Raleigh.  Here's my review of NCO's inaugural production starring Cynthia Lawrence, Grant Youngblood, and Steven Harrison.   Tosca RALEIGH, NC North Carolina Opera      10/17/10 North Carolina Opera — newly formed from a merger between two [...]