http://www.artsjournal.com/jumper/2010/12/slow-food-a-model-for-the-arts-and-culture-sector/

The slow food industry has had to re-think its approach to branding and figure out how to redirect potential customers from the Burger King drive through back to whole food consumption.  Likewise opera organizations are always brainstorming about how to bring in new audiences.  The Metropolitan Opera’s HD simulcast is just one fabulous marketing technique, but more initiatives are needed.